PEPPERIDGE FARM BEHAVIORAL SYSTEMS — CLASSIFIED — DO NOT DISTRIBUTE
INTERNAL — PROJECT GOLDFISH
MEMO: Social Graph Monetization — Phase 2
From: R. Thacker, VP Human Intelligence Division
To: Campbell Soup Co. Executive Committee
Re: Q3 Yield Report — Tend® Platform
Highlights:
• 2.3M active relationship graphs under management
• Predictive churn model now 91.4% accurate at 90-day horizon
• Emotional Vulnerability Windows (EVWs) identified for 847K users
— EVW data licensed to 14 partner advertisers in Q3
— Revenue: $4.2M (up 31% QoQ)
Note on ethical review: Legal has confirmed that EVW data falls
outside the scope of WDPA-2031's "sensitive emotional data"
provisions. We are proceeding with Phase 2 licensing.
"Pepperidge Farm remembers. That's the product."
[CLASSIFIED — FOR INTERNAL USE ONLY]
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TEND® v4.1 'Chesapeake'
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YO
Social Debt
Memory Fidelity
91%
Active Nodes
8 / 15
Social Health Score
74 /100
HEALTHY (2)
NEEDS ATTENTION (2)
AT RISK (2)
DORMANT (3)
Re-engagement Queue: 3 pending